Category Archives: Uncategorized
Hugh Hefner’s Other Magazine
November 21, 2017The following is a true story. . I know because I was there. When Hugh Hefner first opened up his New York advertising office on Madison Avenue, he wasn’t taken very seriously. Though Playboy, at the time, was a huge … Continue reading
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Never Mind the Shareholders – What About the L.A. Times Employees?
May 30, 2016Recent articles in the LOS ANGELES TIMES revealed their parent company, Tribune Company, is fighting a takeover by another newspaper chain. The no.2 shareholder at the time was suggesting it would be best for the shareholders if the Tribune Company … Continue reading
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MAYBE WE NEED ANOTHER FRANK CAPRA
October 29, 2014Frank Capra was famous for directing films like “Mr. Smith Goes to Washington” starring Jimmy Stewart – where a principled idealist stands up for the democratic ideals of America. Maybe we need someone like Frank Capra to speak out about … Continue reading
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The Announcement About The LADIES’ HOME JOURNAL
May 5, 2014May 5, 2014 The Meredith Publishing Company recently announced that they were stopping the publication of the LADIES’ HOME JOURNAL as a ten times per year national magazine. However, they mentioned plans to bring it back for special issues to … Continue reading
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Rename LAX the Jimmy Stewart Airport
February 5, 2014Recently, I read an article in the Los Angeles Times. It mentioned that over the last two decades L.A. has lost a considerable percentage of its filming to states other than California and many foreign countries. Of course, California needs … Continue reading
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740 Park Avenue
December 18, 2013Recently, I viewed a documentary directed by Alex Gibney. I was interested for two reasons: First – I worked with Alex Gibney’s father, Frank Gibney, when he was publisher of Hugh Hefner’s SHOW BUSINESS ILLUSTRATED and Huntington Hartford’s SHOW MAGAZINE; … Continue reading
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What Makes People Buy a Product?
November 3, 2013by Richard Wanderer, November 3, 2013 As a boy I remember listening to the radio and reading the Sunday comics. To this day, I remember some of the radio commercials, i.e., Lifebuoy soap was promoting its great aroma.Then there was … Continue reading
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WHAT SHOULD YOU DO IF THE COMPANY YOU WORK FOR IS TAKEN OVER?
October 14, 2013by Richard Wanderer, October 13, 2013 When I wrote my fictional suspense novel, THE HOLIDAY PARTY (A Tale of a Corporate Takeover), this thought was very much on my mind. After all, I had spent over 50 years of my … Continue reading
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WHAT WAS MADISON AVENUE REALLY LIKE DURING THE “MAD MEN” YEARS?
October 7, 2013My background for writing the novel, THE HOLIDAY PARTY (A Tale of a Corporate Takeover) is that I spent over 50 years of my life working in the advertising sales departments of major national magazines and newspaper chains in NYC … Continue reading